15 to 65 year old sports fans.
At an estimated value of $36 billion, Major League Baseball is the second most profitable sports league in the world. With an average age of 53, the audience of the MLB skews older than that of any other league. As they concert their efforts towards bringing in a younger fan base, this project is perfect for bridging the gap. Scout’s Honor is a vehicle that allows families to learn about the game - together. It teaches the history of the game and shows the present and future in a way that is engaging to all ages. Parents will watch with their children for the nostalgia of it all while their kids absorb the rich history of MLB, and the whole family gets an otherwise unavailable glimpse at the players and technology that are forming the future of the game.
